Redefining Success

Despite the barriers, making money and doing social good can coexist, but it requires your company to redefine success first.

Here at CoCreate, economic sustainability is imminently consistent with the principles we stand for. We know that in order to run a surviving and thriving business, profitability is irrefutable. But have we limited organizational success strictly to financial success?

How do you define success? Yes, we hope it involves making money, but expansive value also includes providing opportunities for employees, creating an honest and transparent space for all stakeholders, being conscious of your environmental impact, and strengthening your community with financial and people capital.

We have worked hard to understand how over 100 companies balance making money while also making a real difference in the lives of their employees, consumers, shareholders, and community. What have we concluded? That it isn’t easy. We have seen organizations run into the barriers of time, money, support, government regulations, and other massive challenges.

However, despite these roadblocks, many companies are pushing their way forward, doing good, and becoming good. Although we are all far from perfecting this practice, several organizations are making the effort and taking the risk to redefine success in business. Are you one of them?