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Writer's pictureSabrina Bengtzen

Our Spark

Updated: Aug 18, 2021

Here at CoCreate, our mission is to collaborate with companies in order to amplify social good in business. Find out why...



Inside the soul of every company is a deep purpose. The spark of an idea so good and so compelling that people sacrifice their time, energy, money, and heart to bring that idea to fruition. Together, people create systems in which every person contributes to the greater whole. Together, they take that spark of an idea and share it with the world.


Companies engage the creative process twice: once to give life to their products, and once to give life to themselves. Often, these little sparks of light are inexplicably valuable - they make such monumental contributions to the world - that they catch fire and illuminate life after life with goodness. These ideas transform individuals, households, and even the trajectory of our collective future. The sparks set other sparks alight in an endless cycle of ideation, innovation, and vitality.


Co-creation is our spark.

We believe that every socially impactful organization engages in the process of co-creation. This process exists internally and externally, across industries, and beyond professional titles. Through this process of co-creation every organization contributes meaningfully to a greater whole, and we strive to realize and honor their contributions through our model of assessment, alignment, and amplification.


Like the businesses we work with, ours is a work in progress. But we aren’t going to wait until our work is perfect to share it with you. We hope you will find something of value - something you hadn’t thought about before, or perhaps a new way of thinking about how your company engages in impact. And then we hope you will share back: What resonates? What doesn’t? What have you tried? What has worked? Where are the challenges? With your help, we are hopeful that we can do what we set out to accomplish: to collaborate with companies to amplify social good in business. We aspire to co-create a brighter world, one spark at a time.

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